Real
Estate Auctions - The Most Frequently Asked Questions
Q.
What Is A Real Estate Auction?
A. Real Estate Auction is a method of buying and selling real estate which
accelerates the purchasing process through the medium of an auctioneer.
Q.
What Are the Benefits of a Real Estate Auction?
A. The Real Estate Auction is definitely a win-win proposition for everyone
involved. The seller disposes of properties quickly and efficiently, thereby
saving long-term carrying costs such as interest, real estate taxes and
maintenance. For the buyer this can mean a smart investment, since properties
are usually purchased at fair market value through competitive bidding.
Because the auction sale is conducted in an open forum, both motivated
buyers and motivated sellers have assurance of watching the property's
true market value emerge as the bidding process progresses. For buyer
and seller, fair market value for the property prevails.
Q.
Are All Properties Suitable For Auction?
A. Most properties, but certainly not all, are saleable by auction. Residential
property including town homes, condominiums, cooperative apartments and
single family homes, commercial property, vacant land, even boat slips-are
sold at auction. The majority of sound developments that can be marketed
effectively do extremely well at auction.
The best auction marketing companies, before accepting a project, will
: 1) know the market and 2) analyze the property and/or development closely
to ensure success for both the buyer and seller.
Q.
If The Property Doesn't Sell At Auction Is It possible Still Market It?
A. Yes. The Auction Marketing Method has exposed the property to a large
segment of the buying public. Many times a buyer who wants the property
but is uncomfortable with the auction process will make an offer after
the auction date. In other instances offers to buy the property prior
to the auction date are made and accepted.
Q.
Can I Be Sure Of Getting A Fair Price?
A. The only genuine measure of value of Real Estate is what someone else
is willing to pay for it. An appraisal is merely an informed opinion.
It is not an offer to buy. The real measure of value of real estate, at
any given time, is what it will bring under competitive bidding from informed
and motivated buyers.
Q.
Don't Real Estate Auctions Depress Home Values?
A. Not at all. Real Estate Auctions reveal the true market value of a
property because auctions are conducted in an open forum where all bids
are known, and participants are given immediate feedback on the properties
value. At auction, values settle at the level the market can bear, neither
elevated nor deflated.
Q.
Real Estate Auctions Are Often Thought Of As A "Fire Sale" For
Someone Who Cannot Meet Their Mortgage Payments. Is This True?
A. Although most other forms of auctions, like art auctions, have a very
positive image, real estate auctions at times, have suffered from a poor
one. A majority of auctions today don't result from individuals' repossessed
properties, but rather are the result the smart seller, usually a builder,
fine estate home or financial institution, who chooses the cost effective,
accelerated method selling a property or development rather than laboring
for months or years to sell the property or unit one by one. This accelerated
sale allows the seller to eliminate virtually all long-term carrying costs.
These cost saving are passed along directly to the purchaser. It is truly
a win-win situation. Property owner can move on with their lives, developers
can move to their next project, and buyers can purchase quality properties
at fair market value.
Q.
What Factors Determine The Success At An Auction?
A. The desirability of the property being sold. This includes location,
condition and surrounding properties. An aggressive marketing and advertising
plan are to prospective purchasers. Realistic expectations on the part
of the seller. Selecting type of auction that best suits the property
and seller's needs. Conduction of the auction in a professional manner
and following through closing. Undertaking due diligence beforehand so
buyers are knowledgeable. The only issue that remains is price.
Q.
How Are Properties Advertised For Auction?
A. This varies greatly depending on the type and value of the property
being sold. One essential underpinnings for a successful auction is a
highly aggressive marketing program. Each auction has its own powerful
promotion and advertising. Auction marketing is an intensive effort and
well-timed plan to create massive interest in the properties available
for sale. The advertising budget is established according to specific
properties and the type of market that's needed to be reached. That budget
is then broken down into various forms of advertising that will best target
market for that auction.
The various forms of advertising are: sale bills or brochures mailed directly
to prospective purchaser sand posted in public places, newspaper advertising
in local and possibly regional or national papers, ads in trade journals
and magazines, radio ads, signs posted on the property and cable television
ads and phone solicitation. A qualified and experience auction company
knows which forms of advertising are best for a particular type of auction
and its location and will facilitate everything from preparing the advertisements
to placing them in desired forms. The aggressive advertising hits large
groups of buyers that will come and competitively bid on property thereby
yielding true fair market value for a seller's holdings.
Q.
How Long Does It Take To Market To Market The Property, Have The Auction
and Close The Sale?
A. The Time frame varies depending upon the type of property auctioned.
generally, the process takes 30 to 90 days from listing to closing. The
auction itself may take anywhere from twenty minutes on a single property
to all day on a multi-property auction.
Q.
What Terms Does A Property Sell At Auction And Who Sets The Terms?
A. The seller sets the terms with the advice of the auction company. Some
terms included in the auction contract are as follows:
The high bidder deposit earnest money (either a percentage of the purchase
price or a stated set amount) and enter into a purchase contract immediately
following the auction: the balance of the purchases price due within 30
to 60 days at the closing. The seller generally provides title insurance.
Properties generally sell "As Is" with no warranties expressed
of implied.
Since the only issue left is price, due diligence is done in advance of
the sale such as preparation of information packages and inspection reports.
Q.
What Happens To The Earnest Money If A Buyer Decides At A Later Date Not
To Buy The Property?
A. Many of the same things happen in an auction situation as in any other
real estate transaction. The earnest money deposit is forfeited if the
higher bidder is unable to consummate the sale regardless of the reason.
If the seller fails to close because of defective title, etc. The buyer's
deposited will be refunded immediately.
Q.
How Much Does An Auction Costs?
A. Auctioneers, like other real estate brokers, charge a commissions a
percentage of the sale price. The commission is negotiable. In addition,
the out-of-pocket expenses relating to the marketing and promotion as
well the conduct of the auction are paid by the seller or with the "buyers
premium.
Q.
What Are The Various Methods Of Auctioning?
A. Essentially, there are three different types of auctions:
1) ABSOLUTE AUCTION (Or auction without Reservation). The properties sold
to the highest bidder, regardless of the price. The main advantage of
an absolute auction is that it generates maximum response from the market
place. Since a sale is guaranteed regardless of the price, buyer excitement
and participation are heightened. Because this type of auction generates
as ideal response, many estate properties, financial institutions and
government agencies have begun to use this method in greater frequency.
Despite the fact this type of sale attracts a larger number of buyers
and high bid offers, the guarantee sale at the highest bid, regardless
of price, often makes a seller fell nervous and at risk, it often brings
the highest bid due to the strong number of bidder this method generates.
2) MINIMUM BID - The auctioneer will accept bids at or above a disclosed
price. The minimum price is always stated in the brochure, in the advertisements
and is announced at the auctions. An alternative approach is to post a
suggested "opening bid", but that opening bid does not commit
the owner to sell at that price. An advantage to selling via the minimum
bid method is that it creates a safety net for the seller that does not
exist in the Absolute method. The seller's risk is limited in that the
price that the property sells for will fall above a minimum acceptable
level. Disadvantages to this method are that the seller limits interest
in he auction to only those buyers who are willing to pay the minimum
bid price and the fact that there is minimum bid makes it difficult to
generate the proper excitement.
3) AUCTION WITH RESERVATION - minimum bid may or may not be posted, and
the seller reserves the right to a accept or reject the highest bid within
a specified time - anywhere from immediately following the auction up
to 72 hours after the auction's conclusion. The owner predetermines the
price at which the property will be sold. Obviously, the advantage is
that the seller is not obliged to accept a price other than one that is
entirely acceptable. The main drawback of such an auction is that many
prospective buyers not want to invest the time and expense of investigating
property when they have no certainly they will get the property even if
they are the high bidder. The high bid is reduced, in effect, to an offer,
not a sale
4) DUAL BID METHOD - Sealed bids are taken then the highest bid become
the opening bid at an open outcry auction. the advantage of this method
is that the seller can gauge the market and interest on their property
and make adjustments up or down in their expectations.
Q.
What is A Buyer's Premium?
A. A buyer's premium is an additional charge to the purchaser of the property.
It is usually expressed in the form of a percentage the high bid. The
typical buyer's premium in a real estate auction is 2% to 15%. You need
to refer to the terms and conditions the specific auction to ascertain
the amount of the buyer's premium. Your prospective buyer must consider
the impact of the buyer's premium when deciding on the amount to bid for
the property.
Q.
What Are The Advantages To The Seller In An Auction Situation?
A. Buyers come prepared to buy. Lookers are eliminated because most often
bidders must qualify through a deposit of certified or cashier's check.There
is a sense of immediacy an auction. Buyers feel that if all the properties
are sold before the auction ends it represents their last chance purchase
a desired property. Sellers get maximum exposure for their properties.
The Auction Marketing strategy differs from the conventional advertising.
It is more concentrated, therefore more intense and visible. High carrying
cost are avoided. Through auctions, the seller is in control and knows,
that if properly priced, his property will sell on a certain date which
is usually within 45-60 days from the auction listing. By selling quickly,
the seller is able to avoid high carrying cost such as insurance, real
estate taxes, security and maintenance and is also able to benefit from
the use of the Moines to reinvest in other real estate or investment opportunities
elsewhere.
Q.
What Are The Advantages To The Buyer In An Auction Situation?
A. The buyer knows the seller is fully committed to sell. Auction agreements
obligate the seller to transfer title to the highest bidder in an absolute
auction; the auction agreement obliges the seller to transfer title to
the highest bidder that meets or exceeds the reserve price in a non-absolute
offering. The buyer knows he is getting the property at fair market price.
The buyer feels comfortable with the purchase knowing that others would
have been willing to pay about the same amount for the property as the
bid. The buyer sees may offerings in the same place at the same time and
is able to make market comparisons quickly and easily.
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